Alberto Ferrari Conference & Post-con Speaker
Data Platform MVP

Alberto started working with SQL Server in 2000 and immediately focused his interest in the Business Intelligence area. After a few years, he started developing BI solutions with SSAS 2005 and it was a true love. At the beginning, he worked with SSIS, SSAS and SQL Server, spending most of his time in the development of a solid methodology to build data warehouses. In the meantime, he and Marco Russo create the SQLBI brand and website, where they publish their daily thoughts and topics about BI.

He studied and adopted both Kimball and Inmon architectures, before developing the new SQLBI methodology which is basically the union of those two well-known architectures, along with some creative ideas. In 2009 he published his first book: “Expert Cube Development with SSAS 2008” with Marco Russo and Chris Webb, which became a best-seller for seasoned SSAS developers.
In 2010 he started working with the new SSAS Tabular engine in Power Pivot for Excel and focused his interest in the VertiPaq engine and in-memory BI. He published several books on Power Pivot, SSAS Tabular and the DAX language, to educate the community on this new, amazing technology. He joined project Botticelli to share video lessons about Tabular and the DAX language. In the meantime, he achieved the SSAS Maestro title, the highest level of certification on Microsoft SSAS technology.

Today, his main activities are in the delivery of DAX, and SSAS Tabular workshops all around the world, consulting on large and complex data warehouses, to provide assessments and validation of project analysis or to perform specific problem-solving activities.

www.sqlbi.com, the website he founded with Marco Russo, became the main source for DAX programming and modeling techniques for developers all around the world, with thousands of users accessing it every day in search for articles, whitepapers and DAX solutions. He published Power Pivot video courses on Udemy to reach all those people who cannot attend classroom workshops.

He is a well-known speaker at many international conferences, like SQL PASS, SQL Bits, Teched and he loves to be on the stage both at large events and at smaller user groups meetings, exchanging ideas with other SQL and BI fans.
He and Marco are currently working on a new book on the DAX language: “The definitive guide to DAX”, due to publish later in 2015.


Alberto started working with SQL Server in 2000 and immediately focused his interest in the Business Intelligence area. He and Marco Russo created the sqlbi.com, where they publish their thoughts and topics about BI.

He published several books about SSAS Tavìbular, Multidimensional and Power Pivot. He is a Microsoft MVP and he achieved the SSAS Maestro title, the highest level of certification on Microsoft SSAS technology.

Today, his main activities are in the delivery of DAX, and SSAS Tabular workshops all around the world, consulting on large and complex data warehouses, to provide assessments and validation of project analysis or to perform specific problem-solving activities.

He is a well-known speaker at many international conferences, like SQL PASS, SQL Bits, Teched and he loves to be on the stage both at large events and at smaller user groups meetings, exchanging ideas with other SQL and BI fans.